Unlock Your Body’s Full Potential with BackHug

Experience the world's first robotic back therapist—scientifically proven to reduce pain and stiffness in minutes.

Discover BackHug For Business

Unlock Your Body’s Full Potential with BackHug

Experience the world's first robotic back therapist—scientifically proven to reduce pain and stiffness in minutes.

Discover BackHug For Business

Smart Back Care,
Built For Our Age

Smart Back Care,
Built For Our Age

How it Works

Accelerates Your Recovery By Improving Blood Flow

Improves Mobility By Loosening Stiff Joints

Increases Range of Motion through Spinal Mobilization

Reduces Aches and Pains By Decompressing Nerves

Used By The Best To Improve Physical Performance

Used By The Best

To Improve Physical Performance

BackHug users experience a 29% decrease in back stiffness and tension in just 10 minutes*

BackHug users experience a 29% decrease in back stiffness and tension in just 10 minutes*

Before 10 Minutes on BackHug

After 10 Minutes on BackHug

Before 10 Minutes

on BackHug

Before 10 Minutes on BackHug

After 10 Minutes

on BackHug

After 10 Minutes on BackHug

*results from an independent study, 2025,

*results from an independent study, 2025,

80% of adults experience back pain at some point in their lives.

Our mission is to make sure they don't.

80% of adults experience back pain at some point in their lives.

Our mission is to make sure they don't.

BackHug Transforms Your

BackHug Transforms Your

Zero Gravity Positioning

The ergonomically designed leg-rest lifts your legs to a 90° angle, taking the weight off your spine and allowing your back to fully decompress. This position relieves pressure from the joints and muscles so that BackHug’s robotic fingers can reach the deep tissue to provide lasting relief.

Human Sized Robotic Fingers
Real-Time Controls
Back Scanning
Tension Tracking
AI-Powered Personalisation
Zero Gravity Positioning

The ergonomically designed leg-rest lifts your legs to a 90° angle, taking the weight off your spine and allowing your back to fully decompress. This position relieves pressure from the joints and muscles so that BackHug’s robotic fingers can reach the deep tissue to provide lasting relief.

Human Sized Robotic Fingers
Real-Time Controls
Back Scanning
Tension Tracking
AI-Powered Personalisation
Zero Gravity Positioning
Human Sized Robotic Fingers

Each of the 26 robotic fingers have been precisely engineered to mobilize the joints along your spine, replicating the exact physical therapy techniques used by expert clinicians. The result is consistent, targeted spinal mobilisation like you’d expect from a clinic—but without the fatigue or variation.

Real-Time Controls
Back Scanning
Tension Tracking
AI-Powered Personalisation

Better Back,
Better Health,
Better You.

Better Back,
Better Health,
Better You.

Better Back,
Better Health,
Better You.

June Rodger

Lives with MS

"My medication has reduced...I feel much looser...I've hardly any spasms, at all. I was speaking with my MS nurse who asked "When was your last fall?" and I suddenly realised..."I've not fallen"

Hear Story

Phil Coombes

Struggles with Back Pain

"I feel that my sleeping is better, my strength my energy is better, my fatigue is less and my pace of walking is better."

Hear Story

Jessica Colson

Experiences Chronic Pain

"It helps by relaxing the muscles around your spine because a lot of pain comes from nerve tension and compression..."

Hear Story

Nothing short of a miracle!

Carl

Posted on Google

After the first session I somehow felt lighter and after second session my sciatica disappeared.

Liann

Posted on Trustpilot

Dan Leighton

I was experiencing significant pain that made it difficult to walk and squat...BackHug played a crucial role in my recovery.

Rob

Posted on Google

Melissa

Great product to have at work, especially in workspaces not designed to have many relaxed areas.

Elena

Posted on Trustpilot

After the first use my back felt straight for first time in years!

Gemma

Posted on Google

I played pickleball all day and my back was sore and really tight in my lower right side. After the massage I was brand new and ready to get back out on the court.

Michael

Posted on Trustpilot

Explore More User Back Stories

“Our BackHug has been in operation for less than 10 days and already has around 100 sessions, becoming very popular.

I was impressed to see the device successfully accommodate users including tall athletes, bodybuilders, average people and individuals not the best physical shape. High repeat bookings. Great customer service!”

“Our BackHug has been in operation for less than 10 days and already has around 100 sessions, becoming very popular.

I was impressed to see the device successfully accommodate users including tall athletes, bodybuilders, average people and individuals not the best physical shape. High repeat bookings. Great customer service!”

Learn More About BackHug For Business

Got Questions?

Got Questions?

Vist Our Help Centre

Is BackHug similar to a massage chair?

No. Massage chairs use outdated technology with large balls and rollers that move up and down the muscles but can't reach your joints. BackHug uses human-sized robotic fingers that go deep into the knots; this is why it can remove stiffness from the joints in your back, neck and shoulders.

Do I need a smartphone to use BackHug?

How often should I use BackHug?

What kind of results can I expect from using BackHug?

How do I start a session?

How much does it cost?

Is BackHug similar to a massage chair?

No. Massage chairs use outdated technology with large balls and rollers that move up and down the muscles but can't reach your joints. BackHug uses human-sized robotic fingers that go deep into the knots; this is why it can remove stiffness from the joints in your back, neck and shoulders.

Do I need a smartphone to use BackHug?

How often should I use BackHug?

What kind of results can I expect from using BackHug?

How do I start a session?

How much does it cost?

VIsit Help Center