Back Care, Powered by Science.
Delivered by Robotics.
The science is clear: stiff joints in your back are the root cause of most of the pain you experience. BackHug is the first device to use cutting-edge technology to treat them.
26
robotic fingers to mimic physiotherapy.
44
%
of back pain reduced on average.
91
%
of users give 5 stars on Trustpilot.
26
robotic fingers to mimic physiotherapy.
44
%
of back pain reduced on average.
91
%
of users give 5 stars on Trustpilot.
The Technology Behind The World's Most Powerful Back Care Robot
Zero-Gravity Positioning
The 90° leg rest places your body into a true zero-gravity position, unloading the spine and allowing it to fully decompress. This reduces pressure on joints and muscles so BackHug’s robotic fingers can reach deep tissue more effectively.
Human-Sized Robotic Fingers
26 precisely engineered robotic fingers replicate the hands of an expert clinician. They deliver consistent, targeted spinal mobilization along the full length of your spine without getting tired.
Intelligent Back Scanning
Before every session, BackHug scans your spine to map your unique back shape. Treatment is automatically tailored to your body for accurate, personalized results every time.
Tension Tracking
BackHug measures back tension before and after each session, giving you clear feedback on how your body is benefiting. Track progress over time and understand the real impact of your treatment.
AI-Powered Personalization (Coming Soon)
BackHug will soon use AI to analyze your session data and refine your treatment automatically. As your back changes, each session becomes more precise, personalized and effective.
Zero-Gravity Positioning
The 90° leg rest places your body into a true zero-gravity position, unloading the spine and allowing it to fully decompress. This reduces pressure on joints and muscles so BackHug’s robotic fingers can reach deep tissue more effectively.
Human-Sized Robotic Fingers
26 precisely engineered robotic fingers replicate the hands of an expert clinician. They deliver consistent, targeted spinal mobilization along the full length of your spine without getting tired.
Intelligent Back Scanning
Before every session, BackHug scans your spine to map your unique back shape. Treatment is automatically tailored to your body for accurate, personalized results every time.
Tension Tracking
BackHug measures back tension before and after each session, giving you clear feedback on how your body is benefiting. Track progress over time and understand the real impact of your treatment.
AI-Powered Personalization (Coming Soon)
BackHug will soon use AI to analyze your session data and refine your treatment automatically. As your back changes, each session becomes more precise, personalized and effective.
Zero-Gravity Positioning
The 90° leg rest places your body into a true zero-gravity position, unloading the spine and allowing it to fully decompress. This reduces pressure on joints and muscles so BackHug’s robotic fingers can reach deep tissue more effectively.
Human-Sized Robotic Fingers
26 precisely engineered robotic fingers replicate the hands of an expert clinician. They deliver consistent, targeted spinal mobilization along the full length of your spine without getting tired.
Intelligent Back Scanning
Before every session, BackHug scans your spine to map your unique back shape. Treatment is automatically tailored to your body for accurate, personalized results every time.
Tension Tracking
BackHug measures back tension before and after each session, giving you clear feedback on how your body is benefiting. Track progress over time and understand the real impact of your treatment.
AI-Powered Personalization (Coming Soon)
BackHug will soon use AI to analyze your session data and refine your treatment automatically. As your back changes, each session becomes more precise, personalized and effective.
Zero-Gravity Positioning
The 90° leg rest places your body into a true zero-gravity position, unloading the spine and allowing it to fully decompress. This reduces pressure on joints and muscles so BackHug’s robotic fingers can reach deep tissue more effectively.
Human-Sized Robotic Fingers
26 precisely engineered robotic fingers replicate the hands of an expert clinician. They deliver consistent, targeted spinal mobilization along the full length of your spine without getting tired.
Intelligent Back Scanning
Before every session, BackHug scans your spine to map your unique back shape. Treatment is automatically tailored to your body for accurate, personalized results every time.
Tension Tracking
BackHug measures back tension before and after each session, giving you clear feedback on how your body is benefiting. Track progress over time and understand the real impact of your treatment.
AI-Powered Personalization (Coming Soon)
BackHug will soon use AI to analyze your session data and refine your treatment automatically. As your back changes, each session becomes more precise, personalized and effective.
Used By The Best To Improve Physical Performance
Used By The Best To Improve Physical Performance
“Because it’s AI driven, it’s customized for each individual body—it’s not just something you sit on where it rolls back and forth.”
Griff Long
President of Upgrade Labs
The Science That Makes BackHug So Effective
1. The Spine Controls Movement and Sensation
The spine is the body’s central communication highway. Every movement and sensation depends on clear electrical signals traveling from the brain through spinal nerves to the rest of the body.
2. Modern Life Creates Joint Stiffness
Prolonged sitting, repetitive movement, and poor posture gradually reduce movement in spinal joints. Over time, joints lose mobility and become stiff, even without obvious injury or pain.
3. Stiff Joints Reduce Nerve Space
Healthy spinal joints maintain space for nerves. When joints stiffen and stop moving freely, that space narrows, increasing pressure on nearby nerve roots.
4. Compressed Nerves Misfire
When nerves are compressed, signals between the brain and body become disrupted. Pain signals can fire incorrectly, movement feels restricted, and the body becomes less responsive.
5. Pain Extends Beyond the Back
Spinal nerves connect to the shoulders, arms, hips, and legs. Compression in the back can contribute to headaches, shoulder tension, and pain far from the spine itself.
6. Restoring Joint Mobility Restores Function
Mobilizing stiff joints increases space around nerves. Pressure is reduced, signals flow clearly again, pain decreases, and the body moves the way it was designed to.
1. The Spine Controls Movement and Sensation
The spine is the body’s central communication highway. Every movement and sensation depends on clear electrical signals traveling from the brain through spinal nerves to the rest of the body.
2. Modern Life Creates Joint Stiffness
Prolonged sitting, repetitive movement, and poor posture gradually reduce movement in spinal joints. Over time, joints lose mobility and become stiff, even without obvious injury or pain.
3. Stiff Joints Reduce Nerve Space
Healthy spinal joints maintain space for nerves. When joints stiffen and stop moving freely, that space narrows, increasing pressure on nearby nerve roots.
4. Compressed Nerves Misfire
When nerves are compressed, signals between the brain and body become disrupted. Pain signals can fire incorrectly, movement feels restricted, and the body becomes less responsive.
5. Pain Extends Beyond the Back
Spinal nerves connect to the shoulders, arms, hips, and legs. Compression in the back can contribute to headaches, shoulder tension, and pain far from the spine itself.
6. Restoring Joint Mobility Restores Function
Mobilizing stiff joints increases space around nerves. Pressure is reduced, signals flow clearly again, pain decreases, and the body moves the way it was designed to.
1. The Spine Controls Movement and Sensation
The spine is the body’s central communication highway. Every movement and sensation depends on clear electrical signals traveling from the brain through spinal nerves to the rest of the body.
2. Modern Life Creates Joint Stiffness
Prolonged sitting, repetitive movement, and poor posture gradually reduce movement in spinal joints. Over time, joints lose mobility and become stiff, even without obvious injury or pain.
3. Stiff Joints Reduce Nerve Space
Healthy spinal joints maintain space for nerves. When joints stiffen and stop moving freely, that space narrows, increasing pressure on nearby nerve roots.
4. Compressed Nerves Misfire
When nerves are compressed, signals between the brain and body become disrupted. Pain signals can fire incorrectly, movement feels restricted, and the body becomes less responsive.
5. Pain Extends Beyond the Back
Spinal nerves connect to the shoulders, arms, hips, and legs. Compression in the back can contribute to headaches, shoulder tension, and pain far from the spine itself.
6. Restoring Joint Mobility Restores Function
Mobilizing stiff joints increases space around nerves. Pressure is reduced, signals flow clearly again, pain decreases, and the body moves the way it was designed to.
1. The Spine Controls Movement and Sensation
The spine is the body’s central communication highway. Every movement and sensation depends on clear electrical signals traveling from the brain through spinal nerves to the rest of the body.
2. Modern Life Creates Joint Stiffness
Prolonged sitting, repetitive movement, and poor posture gradually reduce movement in spinal joints. Over time, joints lose mobility and become stiff, even without obvious injury or pain.
3. Stiff Joints Reduce Nerve Space
Healthy spinal joints maintain space for nerves. When joints stiffen and stop moving freely, that space narrows, increasing pressure on nearby nerve roots.
4. Compressed Nerves Misfire
When nerves are compressed, signals between the brain and body become disrupted. Pain signals can fire incorrectly, movement feels restricted, and the body becomes less responsive.
5. Pain Extends Beyond the Back
Spinal nerves connect to the shoulders, arms, hips, and legs. Compression in the back can contribute to headaches, shoulder tension, and pain far from the spine itself.
6. Restoring Joint Mobility Restores Function
Mobilizing stiff joints increases space around nerves. Pressure is reduced, signals flow clearly again, pain decreases, and the body moves the way it was designed to.
| BackHug | Massage Guns | Massage Chairs | Manual Therapy | |
|---|---|---|---|---|
| Treats Stiff Joints | ||||
| Lasting Relief | ||||
| Never Gets Tired | ||||
| App Controlled | ||||
| Back Scanning | ||||
| Fully Customisable | ||||
| Tension Tracking |
Empower Yourself with Fully Personalized Treatment on The BackHug App
Guided Consultation & Personalized Plans
Our in-app physio consultation to identifies pain points and goals. Based on your input, BackHug creates a personalized treatment plan so every session targets the right spots.
Fine-Tune Your Treatment with 2,000+ Customization Options
Adjust strength, speed, heat, and focus areas in real time during your session. Make every treatment comfortable, purposeful, and exactly right for how you feel that day.
See Your Progress with Real Data
Track tension changes during each session and over time. Understand how BackHug fits into your back-care routine and make confident, data-driven decisions about your health.
Guided Consultation & Personalized Plans
Our in-app physio consultation to identifies pain points and goals. Based on your input, BackHug creates a personalized treatment plan so every session targets the right spots.
Fine-Tune Your Treatment with 2,000+ Customization Options
Adjust strength, speed, heat, and focus areas in real time during your session. Make every treatment comfortable, purposeful, and exactly right for how you feel that day.
See Your Progress with Real Data
Track tension changes during each session and over time. Understand how BackHug fits into your back-care routine and make confident, data-driven decisions about your health.
Guided Consultation & Personalized Plans
Our in-app physio consultation to identifies pain points and goals. Based on your input, BackHug creates a personalized treatment plan so every session targets the right spots.
Fine-Tune Your Treatment with 2,000+ Customization Options
Adjust strength, speed, heat, and focus areas in real time during your session. Make every treatment comfortable, purposeful, and exactly right for how you feel that day.
See Your Progress with Real Data
Track tension changes during each session and over time. Understand how BackHug fits into your back-care routine and make confident, data-driven decisions about your health.
Guided Consultation & Personalized Plans
Our in-app physio consultation to identifies pain points and goals. Based on your input, BackHug creates a personalized treatment plan so every session targets the right spots.
Fine-Tune Your Treatment with 2,000+ Customization Options
Adjust strength, speed, heat, and focus areas in real time during your session. Make every treatment comfortable, purposeful, and exactly right for how you feel that day.
See Your Progress with Real Data
Track tension changes during each session and over time. Understand how BackHug fits into your back-care routine and make confident, data-driven decisions about your health.