What is the spine?
The spine is a complicated array of bones, muscles, ligaments and tendons. It enables us to stand upright, absorbs shock and allows us to bend and twist. The spine also houses the spinal cord. This contains the central nervous system that allows the brain to communicate with every tissue, organ and cell within the body. If the spine becomes misaligned due to a variety of stresses, the communication from the brain to the body is interrupted, and we can suffer from health problems.
The problem
Most people don’t consider their back or spine on a daily basis. However, they soon realise how important it is when they develop back pain.
Back pain has a considerable cost. 3.8 million work days were lost last year due to back pain, plus there are the psychosocial problems that arise from long-term back pain.
Unfortunately, approximately 80-90% of us will suffer from spinal pain at some point. If you are overweight or obese, smoke, lift heavy objects or have had previous back pain, you are more likely to suffer.
The solution
We’ve lined-up the best advice on keeping your back fit and healthy.
What to expect from BackHug

Expect less tension
BackHug reduces swelling, easing the muscle tissues back into life. The improved circulation increases the body’s production of the natural painkiller, serotonin.

Expect less stress
Back Pain can be stressful. The soothing, almost hypnotic therapy delivered by 24 mechanical fingers relaxes the muscles, reduces stress, relieves tense muscles and promotes a better night’s sleep.

Expect increased movement
Manipulating and relaxing the tissues and muscles around the spine reduces muscle stiffness, increases flexibility and improves mobility.

Expect more
Enjoy life! Get more out of work and play with the freedom of a flexible back.
Using a unique technology that cannot be found in any other device on the market, BackHug automatically adjusts to fit an individual’s spinal curvatures and gently focuses around the spine to reduces stiffness.
By using the BackHug regularly you can expect increased energy levels, relief from aches and pain, a reduction in stress, better mobility and an improved quality of life.
With thanks to:
NHS, NBC, Virginia Spine Institute, Everyday Health, Spine-Health, North American Spine Society, ChiroOne, Australian Natural Health, The Anxiety Centre