After working as an engineer for Hyundai in Seoul, Lee’s interest in the human body saw him move to Edinburgh to study physiotherapy in 2006. Following his studies, he set up a clinic in the Scottish capital and developed his own technique to treat back pain – ultimately developing Back Hug.

Explaining the tri-component nature of the product, Lee said: “When people lie down on their back, 24 robotic fingers stimulate the centre of the back. The back of the device comprises motors, plastic, metal, electronics such as PCB’s as well as some upholstery.”

Accompanying that is a private cubicle so people are treated in private. Their treatments can be selected via the Back Hug app on a smartphone.

The plan is for users to be treated away from their desks, as Lee states that any treatment while sat up working at a desk is counterintuitive.

“One of the key principles in Back Hug is…

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