Patent protected technology

Every time you lie down on BackHug, the robotic fingers rise to scan your body, from neck to lower back, and adjust their position to fit your individual back shape.

BackHug has 14 robotic fingers on either side. They apply Deep Tissue Pressure (DTP) to your neck, shoulder blades, upper back and lower back, reducing back ache by 51% on average.

Our in-App chatbot therapist will quiz you about your back health and devise a personalised treatment program for your back, with 2,000+ possibilities.

You can adjust treatment strength, speed and program on the App – all in real time. Strength can be adjusted independently for four different treatment areas – neck, shoulder blades, upper and lower back – and you can deactivate the fingers in any treatment area if you’re feeling sensitive.

After choosing your baseline settings on the App, just lie down, relax and let BackHug do the rest for you.

The V-shaped upholstery, U-shaped head rest, 90 degree leg raise position and double-layered neoprene have been tested with over 500 users to position your body for unrivalled comfort and quality of treatment.

Following his deep passion for physiotherapy and health, our engineer-turned-physio inventor Chongsu Lee developed BackHug to make high quality therapy available to everyone at an affordable cost.

Every time you lie down on BackHug, the robotic fingers rise to scan your body, from neck to lower back, and adjust their position to fit your individual back shape.

BackHug has 14 robotic fingers on either side. They apply Deep Tissue Pressure (DTP) to your neck, shoulder blades, upper back and lower back, reducing back ache by 51% on average.

Our in-App chatbot therapist will quiz you about your back health and devise a personalised treatment program for your back, with 2,000+ possibilities.

You can adjust treatment strength, speed and program on the App – all in real time. Strength can be adjusted independently for four different treatment areas – neck, shoulder blades, upper and lower back – and you can deactivate the fingers in any treatment area if you’re feeling sensitive.

After choosing your baseline settings on the App, just lie down, relax and let BackHug do the rest for you.

The V-shaped upholstery, U-shaped head rest, 90 degree leg raise position and double-layered neoprene have been tested with over 500 users to position your body for unrivalled comfort and quality of treatment.

Following his deep passion for physiotherapy and health, our engineer-turned-physio inventor Chongsu Lee developed BackHug to make high quality therapy available to everyone at an affordable cost.

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BackHug’s robotic fingers rise to sense and adapt to your individual back shape before each session. You can change your strength, speed and programme settings in real time, with 2,000+ program options

28 robotic fingers apply firm Deep Tissue Pressure (DTP) to key points in your neck and back, reducing back ache by 51% on average

Operate BackHug with a few taps on our intuitive App, available on Google Play and App Store

Tap the dots to discover BackHug’s unique design features

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Deep Tissue Pressure (DTP)

Stiff joints are like a rusty bicycle chain. There are more than 100 joints in your back, and stiffness in those joints can cause problems throughout your whole body (just as a rusty chain will make your bicycle harder to ride). BackHug is carefully designed to target pressure points in your back, neck and shoulder blades to release stiffness and get the rust out of your joints.

Firm pressure is required to release tightness and stiffness in the back muscles and joints, especially if they’ve been building up over time. BackHug applies that firm pressure to key therapeutic points in your neck, back and shoulder blades. With the BackHug App you can adjust the pressure anytime during your session, to make sure it’s just right – strong enough to release your aches and pains while remaining comfortable.

Stretching your muscles and joints induces relaxation, increases blood circulation and oxygen supply and facilitates the removal of waste from your body. You can choose how long the stretch is by selecting the Fast, Moderate, or Slow option on the BackHug App.

Good health starts from the centre of the back

“Probably the best machine that I’ve ever been on.”

Kelsie, California – First time user  VIDEO GALLERY  

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with our app, you’re in total control

Adjust in real time

Use the App to adjust the treatment strength, speed and program to suit your individual needs. You can select different strength settings for the neck, shoulder blades, upper and lower back, depending on where you want the strongest treatment

1-2-1 Chatbot consultation

Designed by our physio founder, our in-App consultation program will go through a structured questionnaire to analyse your back care needs and create the perfect program for your individual back

One Way or…

Try BackHug at Home

The BackHug Way

One Way

  • Check availability and remember to book an appointment
  • Travel there and back (around an hour)
  • Pay £50+ for one hour (average £400 a month*)
    *based on 2 hours/week treatments

—– OR —–

The BackHug Way

  • Get treatment whenever you want
  • Use in your own home (you can wear your PJs)

  • Unlimited sessions for £99/month
Let’s Try BackHug!

Next-generation technology… easy to use!

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