BackHug company
Our mission is to make sore backs a thing of the past and help everyone feel better every day.
Our backstory
The company behind BackHug is Pacla Medical Limited, founded by Chongsu Lee.
Chongsu worked as an engineer before retraining as a physiotherapist. He went on to develop a manual technique to help people with chronic back pain and other related conditions.
BackHug was born when he used his engineering skills to replicate his manual technique with robotic fingers.
The UK team
Chongsu Lee
Inventor, Founder and CEO of Pacla Medical: used to work as an engineer for Hyundai. Chongsu is also a qualified physiotherapist.
Dr Eric Woehrling
Finance Director: award-winning fund manager and experienced start-up adviser
Luke Marin
Business Development: 19 years international business development experience with Apple, Adobe and imaging software company DxO Labs.
Peter Wilczynski
Customer Experience: six years customer service experience with MS patients, including with Pacla.
Finlay Simpson
Product engineer: first class honours degree in Sports Engineering from Strathclyde University and Rugby coach with Hawick RFC
Declan McLaughlin
Marketing and Business Development. Degree in Medicinal and Biological Chemistry from Edinburgh University. Founder of Dec McLaughlin Nutrition and Chapter Director (Edinburgh) for the Startup Grind community.
Maria Rita Fiannacca
Graphic and Digital designer: nine years of experience as a designer for web and the traditional media.
BackHug was invented by Chongsu Lee.
What’s next?
In the future, BackHug will measure your back tension and let you track your progress on the BackHug App.
Pacla Medical office
Reg no: SC513633
21 Lansdowne Crescent, Edinburgh EH12 5EH, Scotland, UK