BackHug company

Our mission is to make sore backs a thing of the past and help everyone feel better every day.

Our backstory

The company behind BackHug is Pacla Medical Limited, founded by Chongsu Lee.

Chongsu worked as an engineer before retraining as a physiotherapist. He went on to develop a manual technique to help people with chronic back pain and other related conditions.

BackHug was born when he used his engineering skills to replicate his manual technique with robotic fingers.

What’s next?

In the future, BackHug will measure your back tension and let you track your progress on the BackHug App.

Pacla Medical office

Reg no: SC513633